Boost Conversions By 22% Conversions

Unlock the potential of your sales funnel by understanding and addressing the challenge of abandoned carts. 

Abandoned Cart Emails

In this article we’ll share the three essential abandoned cart emails that contributed to a remarkable 22% increase in conversions for one of our other companies. 

Continue reading and check out the video further down the page to get an in-depth understanding of:

• The best abandoned cart emails
• Psychology of persuasion (convert more visitors into buyers)
• How deadlines can help you get more customers
• How to copy & paste the exact strategy we use in our companies (free downloadable resource down below)

Ready to dive in?

Let’s break it all down so you can implement these strategies effortlessly.

Strategy Overview

1. The Conundrum of Abandoned Carts
2. Best Abandoned Cart Emails
3. Implementing An Abandoned Cart Strategy
4. How do you solve abandoned carts?

The Conundrum of Abandoned Carts

Up to 68% of potential customers initiate the buying process but never complete it, resulting in lost revenue for businesses. Let’s explore the impact of abandoned carts on your business and the proven strategy you can implement right away to win back those customers.

Best Abandoned Cart Emails

In one of our companies (Deadline Funnel) we started using these 3 simple yet powerful emails  to instantly win back more than 22% of abandoned carts.

This means that before we automated these 3 emails, we were missing out on customers. And after we set up this simple ActiveCampaign automation we immediately started seeing new sales come through EVERY SINGLE DAY.

Here are the 3 emails we sent to people that started to sign up for Deadline Funnel but never finished the checkout process:

1. The Friendly Reminder Email

First, we sent a gentle reminder to customers about their abandoned cart, ensuring they don't miss out on your valuable offerings. This email goes out immediately, within 15 minutes of them getting distracted and not finishing the checkout process.

2. The Fear of Missing Out (FOMO) Email

Create urgency by highlighting the benefits and value customers are missing, instilling a fear of missing out. This is the second email we sent which goes out the next day. In our case specifically, we use the subject line “What do these creators know that you don’t?” and we reference specific testimonials and case studies of clients using our software to grow their businesses. If a prospect reads this email we want them asking themselves “what do all these successful creators do that I don’t do” and then realize they should sign up for our software because that’s the common trait with all of our success stories & case studies.

3. The Last Call Deadline Email

Offer a compelling incentive along with a deadline, motivating customers to take immediate action. If you don’t give your prospects a reason to buy NOW, they probably won’t buy at all. This is why we send one final email 7 hours before their deadline expires to our special offer. For us, the special offer is an extended trial of our software, so they get more time to test drive the platform for free. For you, you may want to include an extra bonus course, a free coaching call, or ticket to a live or virtual event as an incentive that goes away when the deadline expires.

Implementing An Abandoned Cart Strategy

Now that you know how we implemented this strategy with our company Deadline Funnel, resulting in a 22% increase in conversions, it’s your turn to take action and model what works in your business.

Your Abandoned Cart Saver Strategy

To make the implementation process seamless for you, we're providing access to our Abandoned Cart Saver™ playbook. This resource includes the exact emails used by Deadline Funnel and a detailed automation that you can copy & paste into your business. Click the link below to receive your free copy.

Yes please! Send me the playbook now →

A Deep Dive into Abandoned Cart Emails

Explore the three-part framework in more detail to understand the psychology behind each email and its impact on customer behavior.

Download the Abandoned Cart Saver™ playbook

1. Friendly Reminder: Bringing Customers Back

Learn how a well-crafted friendly reminder email can re-engage customers and bring them back to your sales funnel.

2. Fear of Missing Out (FOMO): Creating Urgency

Discover the art of creating urgency through the Fear of Missing Out (FOMO) strategy and its impact on customer decision-making.

3. Incentive with a Deadline: Sealing the Deal

Uncover the effectiveness of offering incentives with a deadline and how it gives customers a reason to take immediate action.

How do you solve abandoned carts?

Don't underestimate the potential within your existing leads. 

Mastering the art of abandoned cart emails can recover up all the leads currently passing you by. In fact, it’s been shown that up to 91% of traffic coming from social media like Instagram, Facebook and TikTok will abandoned cart, which means…

…if you’re doing any kind of digital marketing (especially on social media) it is critical that you implement some sort of automation to recapture those visitors, and get them to come back and buy from your. 

Or else you’re simply losing money.

Click the link or comment below to receive your Abandoned Cart Saver™ strategy and witness the transformative impact on your business.

Send me the free Abandoned Cart Saver™ playbook