UTM tracking

Voma automatically tracks UTM parameters associated with orders to help you measure the success of your marketing channels and campaigns.

How it Works

  1. Create a Voma payment page to sell one-time and/or subscription products.
  2. Include UTM parameters when sending your payment page to your audience. For example, if your Voma payment page URL is https://start.deadlinefunnel.com/online-course-launch, you could send the following link in an email automation to help you track the orders from that automation: https://start.deadlinefunnel.com/online-course-launch/?utm_campaign=automation
  3. When a customer visits a payment page with UTM parameters in the URL and submits an order, those UTM parameters are automatically tracked in Voma at the order level
  4. UTM parameters for orders are visible in order details in Voma, CSV export, and Zapier integration

“Engineers tell me it'll take a day, but it always takes a week. Retool gives me every tool I want, in just a few hours. It's changed the trajectory of our business.”

Justin Smith
Head of Product

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